I found out about this last week and just haven't had time to post it.
Unfortunately, after Pepsi so gallantly stepped down from sponsoring the Celebration after the HSUS video was aired, Coca-Cola has shown they have no ethics or morals and support animal abuse by stepping in to take Coca-Cola's place.
The sponsorship comes from the Coca Cola Bottling Works of Tullahoma, Inc. Here's their contact information. There's no email address, but faxes work just as well--fill up their fax machine with messages letting them know how disappointed you are.
Coca Cola Bottling Works of Tullahoma, Inc.
Phone: (931) 455-3466
Fax: (931) 455-4998
address: 1502 E Carroll St, Tullahoma, TN.
Here's Coke's Facebook page: https://www.facebook.com/cocacola
And here's Coke's Leadership Viewpoints page from their website: http://www.thecoca-colacompany.com/dynamic/leadershipviewpoints/ You can write to their big wigs here.
When rumors were surfacing that Coke was going to sponsor the Celebration, some people contacted them about it. Here was their canned email response.
Like you, Coca-Cola cares about the welfare of animals and supports their proper treatment. The Coca-Cola Company and our United States bottling partners will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals’ health and safety. Additionally, our Company’s trademarks may not be used to promote an event or an attraction that violates local, state, or national laws or is contrary to our Company’s policy and guidelines.
It's also the exact same canned response that's on their website. But I should have known this response wasn't legit anyway. Coke also sponsors the Cheyenne Frontier Days Rodeo, which is rife with abuse. Click here for SHARK Online's page about the rodeo, including footage from the 2010 and 2011 rodeos where animals actually died, including a horse. WARNING: The video footage is very graphic.
I agree with Roy Exum's article that I copied and pasted below. Click here for the article. Let's not drink Coke for the entire week of the Celebration. And note that Coke has an extensive product list--this also means no Sprite, Dr. Pepper, Dasani Water, Odwalla, A&W, Barq's, Powerade, and various other drinks, so be sure to check their product list. I'll be faxing them the week of the Celebration to let them know my lack of support. I personally won't be drinking Coke anymore, but I don't like the taste of Pepsi, so I guess I'll be switching to Mt. Dew! Ask your friends and neighbors to do so as well. In fact, the week of the Celebration, I'll probably post everyday on my own Facebook page that I'm not drinking Coke and why. While we may not make a huge dent, letting Coke know why we're not sponsoring can. Roy's exactly right: Coke must really need their 30 pieces of silver to want to do this.
Roy Exum: Coca-Cola Just Broke My Heart
Monday, July 02, 2012 - by Roy Exum
One of the smartest of all Life’s Rules is also one of the hardest to remember at key times in your life. Simply put it reads, “Never let your money get mad.” Let’s face it, almost all of us are going to get into a fret or a huff but when you allow yourself to get so angry it ends up actually costing you money, your best friends will build a statue and chisel your name at the bottom of it as the World’s Biggest Fool.
Trust me, I’ve done it a time or two and – after declaring myself double-dumb – I’ve dusted off my britches and tried to get back to being the kind of person I ought to be. But one of my dearest and most beloved friends just broke my heart and, gracious goodness, the pain is so bad that my money is really mad.
On May 16 this year the ABC News show “Nightline” aired the most atrocious and disgusting video in my memory when they showed a Hall of Fame horse trainer named Jackie McConnell sadistically and savagely whipping a Tennessee Walking Horse with an electric cattle prod. The very next day the Pepsi Cola Company – which I’ve never much cared about – withdrew its sponsorship of the Tennessee Walking Horse National Celebration that will be held in Shelbyville Aug. 22 through Sept. 1.That meant a lot to me because while I cannot remember ever allowing a Pepsi to touch my lips, it told me a lot about the kind of people who today run the Pepsi organization. Please understand, Pepsi has never done anything to hurt me, but I’m a child of the South and my loyalty to Coca-Cola started when I could bang one out of a crank cooler for only a nickel.
In the 60 years that have followed, I’ve never been without a Coke. I drink Diet Cokes all day long. I have a small cooler right beside the desk where I write and I’ve got another little refrigerator beside my bed. I have known and loved quite literally thousands of Coca-Cola people and know that while the first one was bottled in Chattanooga, many millions of cases were sent – at no charge – to The Greatest Generation all over the Europe and the Pacific during World War II. We must never, ever, forget that.
I’m telling you, Coca-Cola runs through me as deep as my blood. You with me here? Good. Guess who just became the “Official Drink Provider” for the Tennessee Walking Horse National Celebration? I’ll answer that by pledging to you that between Aug. 22 and Sept. 1 of this year I’m drinking nothing but Pepsi products for the first time in my life. Or at least I’m going to try. You say, oh, don’t let your money get mad but in the past six weeks the very real business of soring and abusing beautiful Tennessee Walking Horses has gotten personal with me and if Coca-Cola needs “thirty pieces of silver” bad enough to run with such a scurrilous crowd it is no longer “The Real Thing” in my heart of hearts.
Are you kidding me? A half-million people have now watched the Humane Society tape of the downed horse crying like an infant in that stall and – what! – last week the Shelbyville crowd just sued the U.S. Department of Agriculture. The Celebration “handlers” have been just been condemned by the top three veterinary groups in the United States – much to the joy of 500,000 registered Walking Horse owners – and “my” Coca-Cola is now stifling that many giggles. Please!
Contrary to what some may believe, I desperately want the Tennessee Walking Horse to heal itself. I want there to be honest horse shows with beautiful animals, skilled trainers, huge crowds and lots of blue ribbons. But today there is overwhelming evidence, guilty pleas, blatant lies, and enough violations of the federal Horse Protection Act to quite literally kill the “performance horse” forever.
Any junior high student with a computer can easily access public files that will make you cry. My goodness, there is actually a letter from a Kentucky senator – also named McConnell -- threatening to restrict funding to the Department of Agriculture if they didn’t back off investigating the Walking Horse fiasco and, written in May of 1998, the first signature is that of then Tennessee Senator Bill Frist. My goodness!
I have been studying the wickedness in the Walking Horse industry for less than two months – so help me that’s true – and it is mind-boggling. I loved it when this rich guy named Randall Baskin jumped up at one redemption meeting about a month ago and pledged $100,000 in matching funds to end violations of the Horse Protection Act. The same Mr. Baskin will get off an eight-month suspension for violating the federal Horse Protection Act in a couple of weeks. How many cans of Coca-Cola do you reckon that charade will sell?
Of course, I can’t answer that but I can tell you this; I might try to set a Pepsi-drinking record in late August. The horrible part is that I know so much about what Coca-Cola has done in the lives of literally millions of people. As a matter of fact, I have enjoyed a can and a half of Diet Coke as this article has been written and, first thing in the morning, I’ll be the first to promise I’ll start anew.
Don’t worry. Around Labor Day I’ll renew my lifelong waltz with Coca-Cola but the last part of August the Pepsi Company is going to get all of me. That might not sound like much but, brother, that’s what happens when your money gets so mad you can’t spit nothing but feathers.
"Today, Tennessee Walking Horses are known throughout the industry
as the breed that shows abused and tortured horses."
~ Jim Heird, Ph.D., Do Right By The Horse, February 2010
"If you have men who will exclude any of God's creatures from the shelter of compassion and pity,
you will have men who will deal likewise with their fellow men."
~ St. Francis of Assisi
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